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2023 RAV4 Prime XSE in Silver Sky Metallic/Midnight Black Metallic2023 RAV4 Prime XSE in Silver Sky Metallic/Midnight Black Metallic
2023RAV4 Prime
2 Years | 25,000 Miles
Included with every new Toyota lease or purchase.
View OffersView Inventory
$42,340
starting msrp
as shown $46,210
 
40/36
Estimated
MPG/MPGe
 
included with every new Toyota lease or purchase
 
Hybrid Powertrain Available

Take charge of your ride in a RAV4 Prime

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    Feel the PowerRAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced gas/electric plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.
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    Hybrid Battery WarrantyPeace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2022 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.
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    JBL® Premium Audio SystemEnhance the soundtrack to every adventure with RAV4 Prime’s available JBL® audio Premium Audio system. The next-gen system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a rear-mounted subwoofer.
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    An Electric DriveCity trips. Road trips. No problem. When fully charged, RAV4 Prime has an EPA-estimated 42 miles of EV-only driving And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe.
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    Unique Front EndTough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the “sport” back in “SUV.”
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    Toyota Audio MultimediaDesigned to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.” From listening to music to finding your destinations, and more—stay connected to every adventure.
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    Eight AirbagsRAV4 Prime comes standard with a driver and front passenger Advanced Airbag System with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags — eight airbags total.
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    Front and Rear Parking Assist With Automatic BrakingAvailable Front and Rear Parking Assist with Automatic Braking (PA w/AB) audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear. If the system determines there may be contact with a detected obstacle or vehicle, it will reduce engine power and/or apply the brakes.
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    Ambient LightingWhen the lights go down outside, RAV4 Prime XSE’s available LED room lights help you see better inside the cabin. The door switches are now illuminated for better visibility, so you can see comfortably, no matter how dark the night sky gets.
2023 RAV4 Prime XSE in Supersonic Red/Midnight Black Metallic
RAV4 Prime Offers
2 Offers
Cash
2023 RAV4 Prime
$500
College Graduate REBATE
Applies to multiple series
EXP 01/31/2023
View offer details
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RAV4 Prime SE AWD

Leave a lasting impression

$42,340

msrp

40/36

estimated MPG/MPGe

Near

Dealers ()Inventory

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    Midnight Black Metallic
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    Apple CarPlay [carplay]
    Android Auto [android_auto]
    Safety Sense [tss]
    Sirius XM [siriusxm]
    ToyotaCare [toyota_care]
    Hybrid Advantage
    RAV4 Prime Accessories
    Genuine Toyota Accessories

    RAV4 Prime Accessories

    Enhance the dramatic style and performance of your new RAV4 Prime. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
    View All RAV4 Prime Accessories
    2023 RAV4 Prime XSE in Blueprint/Midnight Black Metallic

    Our no cost maintenance plan

    Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
    VIEW TOYOTACARE
    RAV4 Prime in Supersonic Red

    Awards

    IIHS Top Safety Pick
    IIHS Top Safety Pick
    2022 Toyota RAV4 Prime Is an IIHS TSP+
    KBB Best Buy Award
    KBB Best Buy Award
    2022 Toyota RAV4 Prime Is a Kelley Blue Book KBB.com Best Buy Award Winner

    Explore the brochure and learn more

    Download the brochure to see customizable options, features and everything else the 2023 RAV4 Prime has to offer.

    • Exterior
    • RAV4 Prime
    • Performance
    • Dynamic Torque Vectoring
    • Plug-in performance
    • Connected Services
    • Audio Multimedia
    • Apple CarPlay®
    • Android Auto™
    • JBL®
    • Amazon Alexa
    • Toyota Safety Sense™ 2.0
    • RAV4 Models
    • Colors
    • Trims & Wheels
    • Accessories
    • Features
    • Specifications
    View Brochure
    RAV4 Prime in Supersonic Red
    RAV4 Prime in Supersonic Red
    Toyota
    More Features
    • 8-in. Toyota Audio Multimedia, 6 speaker, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
    • 8-in. Toyota Audio Multimedia, 6 speaker, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
    • 8-in. Toyota Audio Multimedia, 6 speaker, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
    • Service Connect — receive personalized maintenance updates and vehicle health reports. Subscription required after trial. 4G network dependent.
    • Wi-Fi Connect - includes AT&T WiFi hotspot and Integrated Streaming (Apple Music and Amazon Music) compatibility. 1-month trial subscription for music services. Subscription required after trial. 4G network dependent.
    • Drive Connect - includes Cloud Navigation with Google points-of-interest(POI) data, Intelligent Assistant with Hey Toyota, and Destination Assist. Subscription required. 4G network dependent.
    • Safety Connect® - includes Emergency Assistance Button, Enhanced Roadside Assistance, Automatic Collision Notification, and Stolen Vehicle Locator. Subscription required after trial. 4G network dependent.
    • Wi-Fi Connect - includes AT&T WiFi hotspot and Integrated Streaming (Apple Music and Amazon Music) compatibility. 1-month trial subscription for music services. Subscription required after trial. 4G network dependent.
    • Service Connect — receive personalized maintenance updates and vehicle health reports. Subscription required after trial. 4G network dependent.
    • Service Connect - Receive personalized maintenance updates and vehicle health reports. Subscription required.
    • Remote Connect — remotely interact with your vehicle through the Toyota app via your smartwatch, Amazon Alexa-enabled devices, and Google Assistant™-enabled devices. Allowing you to lock/unlock doors, start and stop the vehicle, locate your last parked location, check vehicle status and monitor guest drivers. Subscription required after trial. 4G network dependent.
    • Safety Connect® - includes Emergency Assistance Button, Enhanced Roadside Assistance, Automatic Collision Notification, and Stolen Vehicle Locator. Subscription required after trial. 4G network dependent.
    • Service Connect — receive personalized maintenance updates and vehicle health reports. Subscription required after trial. 4G network dependent.
    • Service Connect - Receive personalized maintenance updates and vehicle health reports. Subscription required.
    • Remote Connect — remotely interact with your vehicle through the Toyota app via your smartwatch, Amazon Alexa-enabled devices, and Google Assistant™-enabled devices. Allowing you to lock/unlock doors, start and stop the vehicle, locate your last parked location, check vehicle status and monitor guest drivers. Subscription required after trial. 4G network dependent.
    • Wi-Fi Connect - includes AT&T WiFi hotspot and Integrated Streaming (Apple Music and Amazon Music) compatibility. 1-month trial subscription for music services. Subscription required after trial. 4G network dependent.
    • Drive Connect - includes Cloud Navigation with Google points-of-interest(POI) data, Intelligent Assistant with Hey Toyota, and Destination Assist. Subscription required. 4G network dependent.
    • Drive Connect - includes Cloud Navigation with Google points-of-interest(POI) data, Intelligent Assistant with Hey Toyota, and Destination Assist. Subscription required. 4G network dependent.
    • Remote Connect — remotely interact with your vehicle through the Toyota app via your smartwatch, Amazon Alexa-enabled devices, and Google Assistant™-enabled devices. Allowing you to lock/unlock doors, start and stop the vehicle, locate your last parked location, check vehicle status and monitor guest drivers. Subscription required after trial. 4G network dependent.
    • Safety Connect® - includes Emergency Assistance Button, Enhanced Roadside Assistance, Automatic Collision Notification, and Stolen Vehicle Locator. Subscription required after trial. 4G network dependent.
    • Service Connect - Receive personalized maintenance updates and vehicle health reports. Subscription required.
    • Variable intermittent windshield wipers and intermittent rear wiper
    • LED taillights
    • Color-keyed upper and black-painted lower front bumper, overfenders, rocker panels, and rear bumper with black insert
    • Variable intermittent windshield wipers and intermittent rear wiper
    • Height-adjustable power liftgate with jam protection
    • Color-keyed outside door handles with touch-sensor lock/unlock feature on front doors
    • Black diamond-patterned bar front grille
    • Black diamond-patterned bar front grille
    • Low-profile black roof rails
    • Color-keyed roof-mounted shark-fin antenna
    • Height-adjustable power liftgate with jam protection
    • Black interior door handles
    • Privacy glass on all rear side, quarter and liftgate windows
    • Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off
    • Low-profile black roof rails
    • LED Daytime Running Lights (DRL) accent lighting
    • Acoustic noise-reducing front side windows
    • Color-keyed roof-mounted shark-fin antenna
    • Height-adjustable power liftgate with jam protection
    • Color-keyed upper and black-painted lower front bumper, overfenders, rocker panels, and rear bumper with black insert
    • Black interior door handles
    • Variable intermittent windshield wipers and intermittent rear wiper
    • Privacy glass on all rear side, quarter and liftgate windows
    • Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off
    • Color-keyed heated power outside mirrors with turn signal and blind spot warning indicators, and folding feature
    • Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off
    • Low-profile black roof rails
    • LED taillights
    • Black interior door handles
    • Silver-painted front lower spoiler
    • Color-keyed heated power outside mirrors with turn signal and blind spot warning indicators, and folding feature
    • Dual chrome-tipped exhaust
    • Dual chrome-tipped exhaust
    • 18-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
    • LED Daytime Running Lights (DRL) accent lighting
    • Acoustic noise-reducing front side windows
    • Privacy glass on all rear side, quarter and liftgate windows
    • Silver-painted front lower spoiler
    • Color-keyed heated power outside mirrors with turn signal and blind spot warning indicators, and folding feature
    • Color-keyed outside door handles with touch-sensor lock/unlock feature on front doors
    • Dual chrome-tipped exhaust
    • 18-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
    • Silver-painted front lower spoiler
    • LED taillights
    • Color-keyed upper and black-painted lower front bumper, overfenders, rocker panels, and rear bumper with black insert
    • Color-keyed outside door handles with touch-sensor lock/unlock feature on front doors
    • Black diamond-patterned bar front grille
    • 18-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
    • LED Daytime Running Lights (DRL) accent lighting
    • Acoustic noise-reducing front side windows
    • Color-keyed roof-mounted shark-fin antenna
    • Digital speedometer and instrumentation with analog hybrid system indicator, battery level meter and fuel gauge; 7-in. digital Multi-Information Display (MID) with customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, hybrid energy monitor, battery charge meter, fuel economy information, trip timer, shift-position and scheduled maintenance indicators, and warning messages
    • Red-accented interior, including red stitching on dash and seat, and black in-dash storage trays
    • Overhead console with maplights, sunglasses storage, and Safety Connect® button
    • Heated front seating
    • One 12V/120W auxiliary power outlet in front instrument panel storage tray and one 12V/120W auxiliary power outlet in cargo area
    • 60/40 split reclining fold-flat rear seat with center armrest and cup holders
    • Sun visors with sliding extensions and illuminated vanity mirrors
    • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and red-stitching, and controls for audio, Multi-Information Display (MID), Bluetooth® hands-free phone, voice-command, Dynamic Radar Cruise Control (DRCC), Lane Departure Alert (LDA) and Lane Trace Assist (LTA)
    • Center console with covered storage compartment, two cup holders, drive mode, Electric Parking Brake (EPB) and automatic Brake Hold controls, and front storage tray
    • Fabric-trimmed seats with sporty red stitching and embossed seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
    • Black fabric-trimmed headliner
    • Cargo area tonneau cover
    • Five USB ports — USB media port in front storage tray and four additional charge ports (two in front center console and two rear seat ports)
    • Smart Key System on front doors and liftgate with Push Button Start, remote keyless entry system with lock, unlock and panic function, power liftgate and remote illuminated entry
    • Sun visors with sliding extensions and illuminated vanity mirrors
    • Turn signal stalk with headlight controls and one-touch 3-blink lane change turn signals
    • One 12V/120W auxiliary power outlet in front instrument panel storage tray and one 12V/120W auxiliary power outlet in cargo area
    • Rear liftgate window defogger
    • Cargo area tonneau cover
    • Day/night rearview mirror
    • 2 front and 2 rear cup holders; 2 front and 2 rear bottle holders
    • Front-door storage pockets with bottle holders
    • Soft-touch dash and armrests with stitched dash accents
    • Digital speedometer and instrumentation with analog hybrid system indicator, battery level meter and fuel gauge; 7-in. digital Multi-Information Display (MID) with customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, hybrid energy monitor, battery charge meter, fuel economy information, trip timer, shift-position and scheduled maintenance indicators, and warning messages
    • Front-seat reading lights, dome light and cargo area light
    • Overhead console with maplights, sunglasses storage, and Safety Connect® button
    • Heated front seating
    • Day/night rearview mirror
    • 2 front and 2 rear cup holders; 2 front and 2 rear bottle holders
    • Leather-trimmed shift lever with sequential mode
    • Electric Parking Brake (EPB) with Brake Hold
    • Leather-trimmed shift lever with sequential mode
    • Soft-touch dash and armrests with stitched dash accents
    • Passenger-side lockable glove compartment
    • Sun visors with sliding extensions and illuminated vanity mirrors
    • Fabric-trimmed seats with sporty red stitching and embossed seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
    • Black fabric-trimmed headliner
    • Front-door storage pockets with bottle holders
    • Red-accented interior, including red stitching on dash and seat, and black in-dash storage trays
    • Overhead console with maplights, sunglasses storage, and Safety Connect® button
    • Heated front seating
    • One 12V/120W auxiliary power outlet in front instrument panel storage tray and one 12V/120W auxiliary power outlet in cargo area
    • Rear liftgate window defogger
    • Cargo area tonneau cover
    • Five USB ports — USB media port in front storage tray and four additional charge ports (two in front center console and two rear seat ports)
    • Five USB ports — USB media port in front storage tray and four additional charge ports (two in front center console and two rear seat ports)
    • Smart Key System on front doors and liftgate with Push Button Start, remote keyless entry system with lock, unlock and panic function, power liftgate and remote illuminated entry
    • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and red-stitching, and controls for audio, Multi-Information Display (MID), Bluetooth® hands-free phone, voice-command, Dynamic Radar Cruise Control (DRCC), Lane Departure Alert (LDA) and Lane Trace Assist (LTA)
    • Red-accented interior, including red stitching on dash and seat, and black in-dash storage trays
    • Power door locks with shift-linked automatic lock/unlock feature
    • Turn signal stalk with headlight controls and one-touch 3-blink lane change turn signals
    • Digital speedometer and instrumentation with analog hybrid system indicator, battery level meter and fuel gauge; 7-in. digital Multi-Information Display (MID) with customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, hybrid energy monitor, battery charge meter, fuel economy information, trip timer, shift-position and scheduled maintenance indicators, and warning messages
    • Center console with covered storage compartment, two cup holders, drive mode, Electric Parking Brake (EPB) and automatic Brake Hold controls, and front storage tray
    • Height-adjustable rear cargo area deck board
    • Dual zone automatic climate control system with dust and pollen filter and rear-seat vents
    • Black carpet flooring with driver-side footrest
    • Wiper control stalk with front and rear window wiper controls
    • Smart Key System on front doors and liftgate with Push Button Start, remote keyless entry system with lock, unlock and panic function, power liftgate and remote illuminated entry
    • Wiper control stalk with front and rear window wiper controls
    • Power windows with auto up/down and jam protection in all positions
    • Soft-touch dash and armrests with stitched dash accents
    • Passenger-side lockable glove compartment
    • Front-door storage pockets with bottle holders
    • Electric Parking Brake (EPB) with Brake Hold
    • Front-seat reading lights, dome light and cargo area light
    • Power door locks with shift-linked automatic lock/unlock feature
    • Power door locks with shift-linked automatic lock/unlock feature
    • Turn signal stalk with headlight controls and one-touch 3-blink lane change turn signals
    • Height-adjustable rear cargo area deck board
    • Dual zone automatic climate control system with dust and pollen filter and rear-seat vents
    • Black carpet flooring with driver-side footrest
    • Electric Parking Brake (EPB) with Brake Hold
    • Leather-trimmed shift lever with sequential mode
    • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and red-stitching, and controls for audio, Multi-Information Display (MID), Bluetooth® hands-free phone, voice-command, Dynamic Radar Cruise Control (DRCC), Lane Departure Alert (LDA) and Lane Trace Assist (LTA)
    • Front-seat reading lights, dome light and cargo area light
    • Dual zone automatic climate control system with dust and pollen filter and rear-seat vents
    • Black carpet flooring with driver-side footrest
    • Wiper control stalk with front and rear window wiper controls
    • Power windows with auto up/down and jam protection in all positions
    • Passenger-side lockable glove compartment
    • Height-adjustable rear cargo area deck board
    • Rear liftgate window defogger
    • 60/40 split reclining fold-flat rear seat with center armrest and cup holders
    • 60/40 split reclining fold-flat rear seat with center armrest and cup holders
    • Center console with covered storage compartment, two cup holders, drive mode, Electric Parking Brake (EPB) and automatic Brake Hold controls, and front storage tray
    • Fabric-trimmed seats with sporty red stitching and embossed seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
    • Power windows with auto up/down and jam protection in all positions
    • Day/night rearview mirror
    • 2 front and 2 rear cup holders; 2 front and 2 rear bottle holders
    • Black fabric-trimmed headliner
    • 3-point seatbelts for all seating positions; driver's-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts
    • Tire Pressure Monitor System (TPMS) with direct pressure readout and individual tire location alert.
    • Backup camera with dynamic gridlines
    • Front and rear side-impact door beams
    • Vehicle Proximity Notification System (VPNS)
    • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
    • Trailer-Sway Control (TSC)
    • Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST)
    • Child-protector rear door locks and power window lockout control
    • Anti-theft system with engine immobilizer
    • Front and rear side-impact door beams
    • Front and outboard second-row seatbelts with seatbelt pretensioners with force limiters
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    • Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST)
    • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
    • Trailer-Sway Control (TSC)
    • Toyota Safety Sense™ 2.5+ (TSS 2.5+) — Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beams (AHB), Lane Tracing Assist (LTA), Road Sign Assist (RSA) and Full-Speed Range Dynamic Radar Cruise Control (DRCC)
    • Adjustable front shoulder anchors
    • Toyota Safety Sense™ 2.5+ (TSS 2.5+) — Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beams (AHB), Lane Tracing Assist (LTA), Road Sign Assist (RSA) and Full-Speed Range Dynamic Radar Cruise Control (DRCC)
    • Tire Pressure Monitor System (TPMS) with direct pressure readout and individual tire location alert.
    • Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver's knee airbag, front passenger seat cushion airbag, and front and rear side curtain airbags
    • Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver's knee airbag, front passenger seat cushion airbag, and front and rear side curtain airbags
    • Hill Start Assist Control (HAC)
    • Anti-theft system with engine immobilizer
    • Front and rear side-impact door beams
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    • Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST)
    • Backup camera with dynamic gridlines
    • 3-point seatbelts for all seating positions; driver's-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts
    • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
    • Trailer-Sway Control (TSC)
    • Toyota Safety Sense™ 2.5+ (TSS 2.5+) — Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beams (AHB), Lane Tracing Assist (LTA), Road Sign Assist (RSA) and Full-Speed Range Dynamic Radar Cruise Control (DRCC)
    • 3-point seatbelts for all seating positions; driver's-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts
    • Front and outboard second-row seatbelts with seatbelt pretensioners with force limiters
    • Hill Start Assist Control (HAC)
    • Adjustable front shoulder anchors
    • Tire Pressure Monitor System (TPMS) with direct pressure readout and individual tire location alert.
    • Front and outboard second-row seatbelts with seatbelt pretensioners with force limiters
    • Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver's knee airbag, front passenger seat cushion airbag, and front and rear side curtain airbags
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    • Vehicle Proximity Notification System (VPNS)
    • Child-protector rear door locks and power window lockout control
    • Hill Start Assist Control (HAC)
    • Backup camera with dynamic gridlines
    • Vehicle Proximity Notification System (VPNS)
    • Adjustable front shoulder anchors
    • Child-protector rear door locks and power window lockout control
    • Anti-theft system with engine immobilizer
    Explore the 2023 RAV4 Prime
    Toyota’s most powerful RAV4 yet puts all that power down through a standard AWD system that grips with all four wheels, letting you tear up the pavement or rip through the dirt. This vehicle is one quick SUV.
    It’s not like all that power is out of control — far from it. You have an all-access pass to the driver’s seat, and the RAV4 Prime’s 9-inch multimedia touchscreen lets you see it all from your command center.
    Toyota decided to just go ahead and throw in available Qi-compatible wireless charging, too, so your phone doesn’t even need to be plugged in to get a refresher charge. Additionally, you can get an available digital rearview mirror so you can see who’s being left in your dust with minimal obstructions to the view.
    Slide behind the wheel in RAV4 Prime (2023) and chart a course. Once you put your foot down, the sky’s the limit, and your destination is adventure.
    Connected Services
    Our available suite of Connected Services provides added convenience and peace of mind.
    Safety Connect® Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
    Destination Assist24/7 live agent assistance to locate your next destination.
    Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
    Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
    Service ConnectGet personalized maintenance updates and vehicle health reports.
    Toyota remote start from your smart watchToyota remote start from your smart watch
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