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An Exterior Angle of A 2023 rav4prime XSE AWDAn Exterior Angle of A 2023 rav4prime XSE AWD
An Exterior Angle of A 2023 rav4prime XSE AWDAn Exterior Angle of A 2023 rav4prime XSE AWD
RAV4 Prime2023RAV4 Prime
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per month
due at signing
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starting msrp
as shown $46,210
included with every new Toyota lease or purchase
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Hybrid Powertrain Available

Take charge of your ride in a RAV4 Prime

    red Toyota RAV4 Prime plug in hybrid driving down road
    Feel the PowerRAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced gas/electric plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.
    Toyota RAV4 Prime plug in hybrid badging
    Hybrid Battery WarrantyPeace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2022 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.
    Toyota RAV4 UBL sound system
    JBL® Premium Audio SystemEnhance the soundtrack to every adventure with RAV4 Prime’s available JBL® audio Premium Audio system. The next-gen system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a rear-mounted subwoofer.
    RAV4 Prime plug in electric charging port
    An Electric DriveCity trips. Road trips. No problem. When fully charged, RAV4 Prime has an EPA-estimated 42 miles of EV-only driving And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe.
    exterior image of a red Toyota RAV4 prime plug in electric hybrid
    Unique Front EndTough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the “sport” back in “SUV.”
    inside Toyota RAV4 parked at the ocean
    Toyota Audio MultimediaDesigned to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.” From listening to music to finding your destinations, and more—stay connected to every adventure.
    red Toyota RAV4 Prime driving down tree lined road with a city in the background
    Eight AirbagsRAV4 Prime comes standard with a driver and front passenger Advanced Airbag System with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags — eight airbags total.
    3 Toyota RAV4 Prime SUVs in a parking lot along water with people walking by on a walking path
    Front and Rear Parking Assist With Automatic BrakingAvailable Front and Rear Parking Assist with Automatic Braking (PA w/AB) audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear. If the system determines there may be contact with a detected obstacle or vehicle, it will reduce engine power and/or apply the brakes.
    inside a Toyota RAV4 Prime with blue ambient lighting and touchscreen
    Ambient LightingWhen the lights go down outside, RAV4 Prime XSE’s available LED room lights help you see better inside the cabin. The door switches are now illuminated for better visibility, so you can see comfortably, no matter how dark the night sky gets.
An Exterior Angle of A 2023 rav4prime XSE AWDAn Exterior Angle of A 2023 rav4prime XSE AWD
RAV4 Prime Offers
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Leave a lasting impression




estimated MPG/MPGe

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  • 18-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
  • All-Wheel Drive Integrated Management (AIM) with Multi-Information Display (MID) monitor
  • Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB) and auto on/off
  • Fabric-trimmed seats with sporty red stitching and embossed seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
  • Toyota Safety Sense 2.0 (TSS 2.0) —Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), Automatic High Beams, (AHB) Full-Speed Range Dynamic Radar Cruise Control (DRCC), and Road Sign Assist (RSA)

  • An Exterior Angle of A 2023 rav4prime SE AWDAn Exterior Angle of A 2022 rav4prime SE AWDAn Exterior Angle of A 2023 rav4prime SE AWDAn Exterior Angle of A 2023 rav4prime SE AWD
Midnight Black Metallic
Works with Apple CarPlay logoWorks with Apple CarPlay logo
Android Auto logoAndroid Auto logo
Toyota Safety Sense logoToyota Safety Sense logo
SiriusXM logoSiriusXM logo
ToyotaCare logoToyotaCare logo
Hybrid Advantage
Toyota RAV4 accessoriesToyota RAV4 accessories
Genuine Toyota Accessories

RAV4 Prime Accessories

Enhance the dramatic style and performance of your new RAV4 Prime. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
View All RAV4 Prime Accessories
An Exterior Angle of A 2023 rav4prime XSE AWDAn Exterior Angle of A 2023 rav4prime XSE AWD
ToyotaCare black logo

Our no cost maintenance plan

Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
red Toyota RAV4 parked in front of a modern house at nightred Toyota RAV4 parked in front of a modern house at night


2022 IIHS Top Safety Pick +
IIHS Top Safety Pick
2022 Toyota RAV4 Prime Is an IIHS TSP+
Kelley Blue Book official guide Best Buy Award 2022
KBB Best Buy Award
2022 Toyota RAV4 Prime Is a Kelley Blue Book Best Buy Award Winner

Explore the brochure and learn more

Download the brochure to see customizable options, features and everything else the 2023 RAV4 Prime has to offer.

  • Exterior
  • RAV4 Prime
  • Performance
  • Dynamic Torque Vectoring
  • Plug-in performance
  • Connected Services
  • Audio Multimedia
  • Apple CarPlay®
  • Android Auto™
  • JBL®
  • Amazon Alexa
  • Toyota Safety Sense™ 2.0
  • RAV4 Models
  • Colors
  • Trims & Wheels
  • Accessories
  • Features
  • Specifications
View Brochure
red Toyota RAV4 Prime driving through a tunnel at night
red Toyota RAV4 Prime plus in hybrid driving on a bridge over water
More Features
Explore the 2023 RAV4 Prime
Toyota’s most powerful RAV4 yet puts all that power down through a standard AWD system that grips with all four wheels, letting you tear up the pavement or rip through the dirt. This vehicle is one quick SUV.
It’s not like all that power is out of control — far from it. You have an all-access pass to the driver’s seat, and the RAV4 Prime’s 9-inch multimedia touchscreen lets you see it all from your command center.
Toyota decided to just go ahead and throw in available Qi-compatible wireless charging, too, so your phone doesn’t even need to be plugged in to get a refresher charge. Additionally, you can get an available digital rearview mirror so you can see who’s being left in your dust with minimal obstructions to the view.
Slide behind the wheel in RAV4 Prime (2023) and chart a course. Once you put your foot down, the sky’s the limit, and your destination is adventure.
Connected Services
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect® Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service ConnectGet personalized maintenance updates and vehicle health reports.
Toyota remote start from your smart watchToyota remote start from your smart watch
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