Included with every new Toyota lease or purchase.
$27,450
Starting MSRP
as shown $34,465
52/52
Estimated
MPG
MPG
included with every new Toyota lease or purchase
Hybrid Powertrain Available
See why every lifestyle fits a Prius
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Electronic On-Demand All-Wheel Drive (AWD)For peace of mind when the weather is less than perfect, Prius’ available Electronic On-Demand All-Wheel Drive (AWD) gives you a confident drive. Dedicated electric drive motors automatically provide power to the rear tires when AWD senses slipping, and when extra traction isn’t required, Prius will continue to send power to the front wheels.
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Digital Key CapabilityTake advantage of what's already in your pocket. Available Remote Connect with Digital Key capability can detect your Bluetooth®-connected smartphone, enabling you to lock/unlock and start/stop your Prius.
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Wireless Apple CarPlay®Apple CarPlay® is a smarter, safer way to use your iPhone® while driving. Just sit inside Prius, and your compatible iPhone® wirelessly brings your favorite apps, maps and music onto Prius’ multimedia display. You can get directions, make calls, send and receive messages, and listen to music, all while staying focused on the road.
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60/40 Split Fold-Down Rear SeatsFold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.
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Safe Exit AssistBy using radar sensors inside the rear bumper, Safe Exit Assist (SEA) helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, an audible alert can be heard as a visual alert appears on the side mirrors.
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Advanced ParkDesigned to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
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Blind Spot Monitor with Rear Cross-Traffic AlertBlind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
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Panoramic View MonitorPrius’ available Panoramic View Monitor helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting, Prius creates an animated virtual view from above to give you a bigger picture of what’s around.
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Qi Wireless Charging and USB PortsDitch the cables with available Qi-compatible wireless charging. Simply place your Qi- compatible device in the charging slot to wirelessly charge up while on the go. And for more versatility and added convenience, Prius comes with six USB-c ports so you can connect and power up a variety of devices.
Prius Offers
Offer
Prius 1223 - 5 Door LE Hybrid Liftback
Leave a lasting impression
$27,450
Base MSRP
57/56
estimated MPG
- 8-in. Toyota Audio Multimedia touchscreen, six speakers, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
- Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
- Hybrid system net power: 194 hp
- Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer, and warning messages
Choose Your Configuration
2 Configurations
Reservoir Blue
0
Hybrid Features
Genuine Toyota Accessories
Prius Accessories
Enhance the dramatic style and performance of your new Prius. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
Our no cost maintenance plan
Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
VIEW TOYOTACARE
Awards
NHTSA 5-Star Overall Safety Rating
2020 Toyota Prius Received the NHTSA 5-Star Overall Safety Rating
Prius Brochure
Download the brochure to see customizable options, features and everything else the 2023 Prius has to offer.
- Capability
- Impressive fuel efficiency
- Available Nightshade Special Edition
- Interior
- Exterior
- Technology
- 11.6-in. multimedia display
- Qi-compatible wireless charging
- Connected Services
- Audio Multimedia
- Toyota Safety Sense™ 2.5
- Models
- Features
- Colors & Trims
- Wheels
- Accessories
- Packages & Options
- Specifications
Explore the 2023 Toyota Prius
The Toyota Prius launched a revolution in transportation that rewrote the rules on what people can expect from a car. Prius, which means first, isn’t just about conservation and better gas mileage; it’s about how cool these things are! And in 2023, Toyota Prius is better than ever.
What do you get when you combine an EPA estimated 56 MPG with over 50 cubic feet of cargo space? The 2023 Prius, naturally.
There are always pretenders and copycats, but in the end, all they can do is pay their compliments to those at the leading edge. The fact is, not everyone can be an original. It’s a good thing the 2023 Prius is still leading the pack.
Connected Services
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect®Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service ConnectGet personalized maintenance updates and vehicle health reports.
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