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2023 Toyota Crown Platinum in Supersonic Red with Black bi-tone2023 Toyota Crown Platinum in Supersonic Red with Black bi-tone
2 Years | 25,000 Miles
Included with every new Toyota lease or purchase.
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starting msrp
as shown $52,350
included with every new Toyota lease or purchase
Hybrid Powertrain Available

The hybrid that reigns supreme

    2023 Toyota Crown silver
    Disruptive DesignToyota Crown breaks every convention in the book—and does so in a bold and fearless fashion. At first glance, its dynamically proportioned design gives it an elegant and streamlined appearance. And the sharp line of the Daytime Running Lights emphasizes its contemporary grille, while its refined tail light flows across the rear to complete this sedan's bold all-new design.
    2023 Toyota Crown driving down a windy mountain road
    Traditional Hybrid Power and EfficiencyToyota Crown XLE and Limited are equipped with a highly efficient hybrid system that features a newly developed, high-output bipolar nickel-metal hydride battery. With an EPA-estimated up to 41 mpg combined rating and 236 combined net horsepower, Toyota Crown’s remarkable combination of power and efficiency raises the bar for its class.
    2023 Toyota Crown with Toyota App controls for remote start
    Digital KeyWith a Remote Connect subscription, this app lets your smartphone and smartwatch act like your key. You can lock/unlock doors, heat up the cabin on cold winter mornings and even share your keys with a friend—all from inside the app.
    Toyota Crown with elevated cabin and memory seats
    Elevated Cabin With Memory SeatsToyota Crown’s driver-focused cockpit creates an instinctual connection between driver and machine. Inside its elevated cabin, Toyota Crown features sophisticated soft-touch materials, elegant bronze-colored details and available leather-trimmed seats. The standard power-adjustable driver’s seat dynamically adjusts in 8 different ways—remembering your ideal driving position for enhanced comfort and additional lumbar support. Meticulously crafted to the highest standard, Toyota Crown’s premium cabin heightens your senses the moment you get behind the wheel.
    Toyota Crown in rier view mirror of another Toyota Crown
    High-Performance BrakesStandard Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for other vehicles. Blind Spot Monitor warns you when a vehicle in the next lane enters Toyota Crown’s blind spot on either side of the vehicle. With Safe Exit Assist, if the system determines there may be a collision with a door opening, an audible alert sounds, and a visual alert appears on the outside mirrors. When you’re in reverse, Rear Cross-Traffic Alert helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
    Toyota Crown with wireless android auto
    Wireless Android Auto™Connect your Android™ phone, then hit the road. Get all your favorite maps, media and messaging apps on your Toyota Crown’s screen display. Talk to Google on Android Auto™ to easily get directions, send messages, control media and more. Just say, “Hey, Google” to get started.
    Toyota Crown with premium alloy wheels
    Premium Alloy WheelsStrong and lightweight, Toyota Crown’s alloy wheels improve both handling and acceleration, and play a pivotal role in its striking silhouette. On Platinum, 21-in. machine-finished 10-spoke alloy wheels with black accents accentuate Toyota Crown’s sporty design. For a sleek and sophisticated look, Limited’s Advanced Technology Package comes outfitted with 21-in. dark premium metallic wheels. And standard 19-in. alloy wheels elegantly complement this sedan’s dynamic style.
    Toyota Crown driving down city street
    Driving ConfidenceAdvanced capability, standard. Toyota Crown’s standard All-Wheel Drive (AWD) system automatically supplies power to the rear wheels to help improve traction. The all-new Hybrid MAX powertrain with Full-Time Electronic All-Wheel Drive adjusts between a 70/30 and 80/20 front- and rear-wheel power split for more precise control, while the traditional hybrid powertrains use Electronic On-Demand All-Wheel Drive to send up to 80% of power to the rear wheels for more muscle, or automatically operate in FWD mode to optimize fuel efficiency. When driving through less than perfect road conditions, both advanced systems give you the peace of mind to power through.
    Toyota Crown driving down green park like street
    Hybrid Battery WarrantyWe have expanded our hybrid battery warranty to reflect our confidence in the quality, dependability and reliability of our products. From the 2020 model year forward, every Toyota Hybrid Battery Warranty will cover 10 years from date of first use or 150,000 miles, whichever comes first (previously 8 years or 100,000 miles).
2023 Toyota Crown Platinum Edition in Supersonic Red with Black bi-tone
Toyota Crown Offers
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Crown Toyota Crown XLE XLE

Leave a lasting impression




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  • 12.3-in. Toyota Audio Multimedia, six speakers, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See for details.
  • 19-in. multi-spoke machined-finish two-tone alloy wheels
  • All-Wheel Drive (AWD)
  • Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto on/off
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Hybrid engine: 2.5-Liter Dynamic Force 4-Cylinder with EV Mode; 236 hp

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Magnetic Gray Metallic
Apple CarPlay [carplay]
Android Auto [android_auto]
Safety Sense [tss]
Sirius XM [siriusxm]
ToyotaCare [toyota_care]
Hybrid Advantage
Toyota Crown Accessories
Genuine Toyota Accessories

Toyota Crown Accessories

Enhance the dramatic style and performance of your new Toyota Crown. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
View All Crown Accessories
2023 Toyota Crown Platinum Edition in Supersonic Red with Black bi-tone

Our no cost maintenance plan

Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.
View ToyotaCare
Toyota Crown driving down the road.

Explore the brochure and learn more

Download the brochure to see customizable options, features and everything else the 2023 Toyota Crown has to offer.

  • Exterior
  • Premium alloy wheels
  • Performance
  • All-new Hybrid MAX powertrain
  • Technology
  • Advanced Park
  • Safety Connect®
  • Interior
  • Safety
  • Connected Services
  • Audio Multimedia
  • Toyota Safety Sense™ 3.0
  • Models
  • Colors
  • Trims & Wheels
  • Accessories
  • Features
  • Specifications
View Brochure
Toyota Crown in Heavy Metal.
Toyota Crown Platinum in Supersonic Red with Black bi-tone.
More Features
  • 12.3-in. Toyota Audio Multimedia, six speakers, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See for details.
  • Safety Connect® — includes Emergency Assistance, Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. Subscription required. 4G network dependent.
  • Service Connect — receive personalized maintenance updates and vehicle health reports. Subscription required. 4G network dependent.
  • Remote Connect — remotely interact with your vehicle through the Toyota app via your smartwatch, Amazon Alexa-enabled devices and Google Assistant™-enabled devices. Allowing you to lock/unlock doors, start and stop the vehicle, locate your last parked location, check vehicle status and monitor guest drivers. Subscription required. 4G network dependent.
  • Wi-Fi Connect — with AT&T Wi-Fi hotspot and Integrated Streaming (Apple Music® and Amazon Music™ ) compatibility. 30 days or up to 3GB trial included. Subscription required. 4G network dependent.
  • Drive Connect — includes Cloud Navigation with Google Points of Interest (POI) data, Intelligent Assistant with Hey, Toyota, and Destination Assist. Subscription required after trial. 4G network dependent.
  • Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto on/off
  • 19-in. multi-spoke machined-finish two-tone alloy wheels
  • Washer-linked variable intermittent windshield wiper
  • Heated power outside mirrors with turn signal and blind spot warning indicators, puddle lights, and power-folding feature
  • LED Daytime Running Lights (DRL)
  • Acoustic noise-reducing windshield and driver and front passenger side windows
  • LED taillights and stop lights
  • High Solar Energy-Absorbing (HSEA) glass
  • Color-keyed outside door handles with touch-sensor lock/unlock feature
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Two front and two rear cup holders; two front-door and one rear bottle holder
  • Dual extendable sun visors and illuminated vanity mirrors
  • One USB-A charge port — front console
  • LED front and rear reading lights and cargo area light
  • Auto-dimming rearview mirror with HomeLink® universal transceiver
  • Covered center console, armrest, and storage
  • 12.3-in. Multi-Information Display (MID) screen
  • Dual zone automatic climate control system with dust and pollen filter, and rear-seat vents
  • Four USB-C charge ports — two front/two rear
  • 60/40 split fold-down rear seats with adjustable headrest, and a center armrest with cup holders
  • Leather shift knob
  • Leather-trimmed tilt/telescopic steering wheel, with audio, infotainment and Driver Assist controls
  • Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions
  • One 12V/120W auxiliary power outlet in front console
  • Rear window defogger
  • Electric Parking Brake (EPB) with Brake Hold function
  • Fabric front seats with SofTex® -trim with seatback pockets; 8-way power adjustable driver's seat with lumbar support; 8-way power adjustable front seat
  • Overhead console with maplights and Safety Connect® button
  • Power window with auto up/down and jam protection
  • Qi-compatible wireless smartphone charging with full-charge indicator light
  • Heated front seats
  • Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver and front passenger knee airbags, and front and rear curtain shield airbags
  • Star Safety System™ — includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST)
  • Hill Start Assist Control (HAC)
  • Tire Pressure Monitor System (TPMS) with direct pressure readout and individual tire location alert
  • Energy-absorbing collapsible steering column
  • Anti-theft system with alarm and engine immobilizer
  • 3-point seatbelts for all seating positions; driver's-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts
  • Driver and front passenger Whiplash-Injury-Lessening (WIL) seats
  • Side-impact door beams
  • Toyota Safety Sense™ 3.0 (TSS 3.0) — Pre-Collision System w/Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert w/Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), Automatic High Beams (AHB), Road Sign Assist (RSA)
  • Safe Exit Assist (SEA)
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Collision sensors: deactivate high-voltage battery
  • Rear-Seat Reminder
  • Backup camera with dynamic gridlines
  • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
  • Vehicle Proximity Notification System (VPNS)
  • Front and rear energy-absorbing crumple zones
Explore The All-New 2023 Toyota Crown Hybrid
The all-new 2024 Toyota Crown is an all-new way of thinking about what a sedan can be! Who says you can’t have the look and feel of a sports car with the ground clearance of an SUV? Why choose between horsepower and fuel-saving Hybrid technology? With the Toyota Crown, you really can have it all!
The innovative body design and color options aren’t the only all-new features of the Crown. Introducing the all-new available Hybrid MAX powertrain! Toyota moved the motor between the engine and the transmission transferring power without the lag. This innovative thinking really moves you: from 0 to 60 in 5.7 seconds .
The style, the grace, the power… The uncompromising all-new 2023 Toyota Crown.
Connected Services
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect®Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service Connect Get personalized maintenance updates and vehicle health reports.
Toyota remote start from your smart watchToyota remote start from your smart watch
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