Included with every new Toyota lease or purchase.
as shown $39,170
included with every new Toyota lease or purchase
Drive smarter in the Prius Prime
Hybrid Battery WarrantyPeace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.
Distinctive Headlights and TaillightsPrius Prime’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.
Traffic Jam AssistThis driver-assistance feature helps ease the burden of the stressful stop-and-go of a traffic jam by providing control of the vehicle steering, braking and acceleration at speeds under 25 mph. This system is designed for limited-access roadways, and with the driver monitor camera confirming the driver's eyes are on the road, hands-free operation is possible. Traffic Jam Assist requires an active Drive Connect trial or subscription.
Blind Spot Monitor With Rear Cross-Traffic AlertAvailable Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius Prime’s blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
Advanced ParkDesigned to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration and braking to help you get into that perfect spot.
Safety Connect®When the unexpected occurs, with an active Safety Connect® trial or subscription, you’ll have help available. Drivers can be connected to our 24/7 response center at the touch of a button. In case of an accident or emergency, an agent can notify local emergency services to request dispatch to the vehicle’s location. You also get 24/7 Roadside Assistance and Stolen Vehicle Locator, to give you peace of mind that help is on the way, so you can be on yours. Up to 10-year trial included. Activation required. 4G network dependent.
Top-Mount Multi-Information DisplayInformation that meets the eye. Prius Prime’s top-mount Multi-Information Display (MID) is placed right above the steering wheel to clearly give you vehicle details, outside temperature, driver-assist system information and more—all within easy view.
Wireless Apple CarPlay®Apple CarPlay® is a smarter, safer way to use your iPhone® while driving. Just sit inside Prius Prime, and your compatible iPhone® wirelessly brings your favorite apps, maps and music onto Prius Prime’s multimedia display. You can get directions, make calls, send and receive messages, and listen to music, all while staying focused on the road.
Qi-compatible Wireless Charging and USB PortsWith Prius Prime’s available Qi-compatible wireless charger you can simply place your Qi- compatible device to wirelessly charge up while on the go. And for more versatility and added convenience, Prius Prime comes with six USB-c ports so you can connect to and power up a variety of devices.
Prius Prime Offers
Prius Prime Prius Prime SE 2.0L 4-Cyl. ECVT FWD
Leave a lasting impression
- 8-in. Toyota Audio Multimedia touchscreen, six speakers, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
- Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
- Hybrid system net power: 220 hp
- Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages
Midnight Black Metallic
Genuine Toyota Accessories
Prius Prime Accessories
Enhance the dramatic style and performance of your new Prius Prime. Genuine Toyota Accessories add a personal touch while increasing the functionality of your vehicle. Built without compromise to Toyota’s exacting standards for quality, fit and finish. They are the only accessories designed and manufactured by Toyota engineers.
Our no cost maintenance plan
Every new Toyota comes a maintenance plan that covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first.VIEW TOYOTACARE
NHTSA 5-Star Overall Safety Rating
2021 Toyota Prius Prime Received the NHTSA 5-Star Overall Safety Rating
Prius Prime Brochure
Download the brochure to see customizable options, features and everything else the 2023 Prius Prime has to offer.
- Plug-in Hybrid
- EV Power
- Versatile driving modes
- Heated and ventilated front seats
- Connected Services
- Audio Multimedia
- Toyota Safety Sense™ 2.5
- Colors & Trims
- Packages & Options
Explore the Toyota Prius Prime
The Prius Prime’s unique capabilities go way beyond fuel efficiency. Multiple driving modes ensure that the driver stays in control: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions to optimize your efficiency. HV Mode efficiently combines the gas engine and electrical power from the HV battery to drive Prius Prime.
Our available suite of Connected Services provides added convenience and peace of mind.
Safety Connect® Emergency SOS assistance and 24/7 Toyota Roadside Assistance.
Destination Assist24/7 live agent assistance to locate your next destination.
Wi-Fi ConnectTurn your Toyota into a hotspot with 4G connectivity.
Remote ConnectStart, lock/unlock your doors and more, using your compatible smart device.
Service ConnectGet personalized maintenance updates and vehicle health reports.